by Paul W | Sep 15, 2024 | Conversion Optimisation
There are over 500 metrics in Google Ads, most of them are obscure, and the ones that are useful often lack context, making it difficult to grasp how a campaign is actually performing, and what to do next. The metrics listed below are the key metrics I use when...
by Paul W | Aug 15, 2024 | Marketing Sauce
Google Ads is a live auction. This means that you are bidding to have your ads shown in an auction with other advertisers who are also bidding on the same keywords. Understanding how you are performing against competitors can provide valuable insight into the...