There are over 500 metrics in Google Ads, most of them are obscure, and the ones that are useful often lack context, making it difficult to grasp how a campaign is actually performing, and what to do next. The metrics listed below are the key metrics I use when...
Google Ads is a live auction. This means that you are bidding to have your ads shown in an auction with other advertisers who are also bidding on the same keywords. Understanding how you are performing against competitors can provide valuable insight into the...
To unlock the true potential of search engine marketing – or any marketing really – you need to be in it for the long haul, with a dedicated budget that is worked into the cost of your goods and services. If you have a small business that is experiencing growth, but...
Whenever Google Display ads are first brought up with clients, the response usually falls under one of four categories: “Why? Nobody clicks on Display ads.” “Isn’t it better to focus all our budget on Search?” “You mean those annoying ads that follow me around the...