LEAD GENERATION MADE EASY
Hello, my name is Paul and I’m a lead generation specialist from Auckland, New Zealand.
I’m a marketing veteran that came up through the agency world, moved into management, then ultimately returned to marketing strategy because I genuinely enjoy the craft of shaping better businesses.
That, and I get to work from my home office and see my kids grow up!
Clickity is a place to share everything I have learned about lead generation through a lens of high-level marketing strategy, consumer psychology and business fundamentals.
Thanks for reading!
Platforms & Tools
I work within the pre-existing tech stack of each business, creating unique marketing funnels that speak to the needs and wants of their particular customers.
Sometimes I recommend new platforms, but most often the fundamentals of lead generation can be applied to any suite of platforms and services.
In essence, this means: messaging (the hook), advertising (the line) and conversion optimisation (the sinker).
Lead gen campaigns are primarily run on Google Ads (this is my speciality) and email, but I also work with partners who specialise in Facebook, Instagram and LinkedIn.
Services
Think of my services as having your own lead generation team, only I work remotely and on retainer.
This gives your business a wealth of experience and technical expertise, at a fraction of the cost of working with an agency or hiring full-time.
Google Ads
Run lead gen and ecomm campaigns across the Google Ads network, putting your business in front of people actively searching for your products and services.
Conversion Optimisation
Increase ROI and engagement by making systematic improvements to campaigns, tweaking the user journey and A/B testing landing page elements.
Tag Management
Accurate conversion tracking is essential for measuring ROI, setting performance benchmarks and scaling campaigns for sustained profitability.
Account Audits
If your business already runs Google Ads, get an expert analysis of how campaigns are performing and recommendations to improve core metrics and ROI.
Analytics & Reporting
Build customised dashboards and easy-to-understand reports that will help your business track KPIs, visualise trends and compare performance over time.
White Labelling
White label services for agencies wanting to bring Google Ads expertise inhouse, or any business that wants to offer their clients Google Ads services.
FAQs
Where is your picture?
If you want to know more about me, feel free to connect on LinkedIn.
Do you have room for new clients?
Not often, but I always keep space free in case the right projects comes along. Get in touch for a chat.
Is the website simple on purpose?
Yes! Simple is good. I can’t be the only one tired of pop-ups, sales copy and FOMO tactics. I prefer to let knowledge and experience do the talking.
Where do the images come from?
The images are AI generated using Enhance AI. I’m intrigued by AI and no doubt it will become an important tool for lead generation (it’s not quite there yet!), so the use of AI imagery seems appropriate.
Contact
To get in touch, fill out the form below, or connect with me on LinkedIn.