GOOGLE ADS THAT CLICK!
Hello, my name is Paul and I’m a Google Ads specialist from Auckland, New Zealand.
I’m a marketing veteran that came up through the agency world, moved into management, then ultimately decided to return to technical marketing because I love working with data and dislike endless meetings.
That, and I get to work from my home office and see my kids grow up.
Clickity is a place to share everything I have learned about PPC through a lens of high-level marketing strategy and business fundamentals.
Thanks for reading!
FAQs
Where is your picture?
If you want to know more about me, feel free to connect on LinkedIn.
Do you have room for new clients?
Not often, but I always keep space free in case the right projects comes along. Get in touch for a chat.
Is the website simple on purpose?
Yes! Simple is good. I can’t be the only one tired of pop-ups, sales copy and FOMO tactics. I prefer to let knowledge and experience do the talking.
Where do the images come from?
The images are AI generated using Enhance AI. I’m intrigued by AI and no doubt it will become an important part of running Google Ads, so the use of AI imagery seems appropriate.
Platforms & Tools
I run lead gen and ecommerce campaigns across the Google Ads network, which includes Search, Display, Shopping, YouTube and Maps.
Results are tracked and measured using Google Tag Manager, Google Analytics 4 and Looker Studio.
Other tools include Semrush and Ahrefs for keyword research, and Hotjar and Clarity for conversion rate optimisation.
Services
Google Ads
Run lead gen and ecomm campaigns across the Google Ads network, putting your business in front of people actively searching for your products and services.
Conversion Optimisation
Increase ROI and engagement by making systematic improvements to campaigns, tweaking the user journey and A/B testing landing page elements.
Tag Management
Accurate conversion tracking is essential for measuring ROI, setting performance benchmarks and scaling campaigns for sustained profitability.
Account Audits
If your business already runs Google Ads, get an expert analysis of how campaigns are performing and recommendations to improve core metrics and ROI.
Analytics & Reporting
Build customised dashboards and easy-to-understand reports that will help your business track KPIs, visualise trends and compare performance over time.
White Labelling
White label services for agencies wanting to bring Google Ads expertise inhouse, or any business that wants to offer their clients Google Ads services.
Contact
To get in touch, fill out the form below, or connect with me on LinkedIn.